Responsibilities

• Overseeing the performance of our paid social campaigns
• Managing daily optimizations to ensure we remain on track against channel goals and budget
• Supporting the development and implementation of strategies to continue facilitating growth
• Collaborating with Acquisition Marketing Manager to develop test roadmaps and build out new paid social channels
• Assisting with channel-level reporting and analysis
• Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
• Developing and executing our creative strategy
• Assisting Acquisition Marketing Manager with managing and briefing our creative partners
• Pitching new paid social concepts based on current trends and performance insights

Requirements

• 3+ years of experience owning and optimizing paid social campaigns
• Deep knowledge of paid social platforms, best practices and trends
• Proven track record planning, testing and iterating on creative strategies
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Comfortable working with Looker or other BI tools
• Strong communication and interpersonal skills

Preferred

• Experience with CRO and landing page testing is a plus

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks