Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Requirements

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• Travel to visit clients approximately once per year, per client or as needed
• You live on the cutting edge of the industry, always looking for opportunities to grow and share

Preferred

• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re true problem solver and can translate strategy into data storytelling

Benefits

• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person: - 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time