Responsibilities

• Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
• Understand key tracking components and set up for attribution on campaigns
• Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
• Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
• Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
• Work cross-functionally with product, UX, and the rest of the marketing organization
• Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
• Provide thought leadership to help identify new opportunities and other emerging advertising platforms
• Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
• Provide support for additional marketing channels as needed for promotional and seasonal campaigns
• Strategize with sales teams for effective launches to customer campaigns
• Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
• Presenting to stakeholders around new innovations and campaign statuses.

Requirements

• 2-3 years in social media marketing with a focus on paid social campaigns.
• Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
• Bachelor’s degree required preferably in Marketing of Communications
• Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
• Creativity and willingness to think outside the box
• Ability to receive constructive criticism and learn from feedback
• Strong oral and written communication skills
• Ability to work across multiple teams and clients with ease.
• significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions.

Preferred

• Experience working in a fast-paced agency setting is preferred.