Paid Social Strategist

New York, USA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social growth for DTC clients by launching and optimizing campaigns across Meta, TikTok, and Google with a focus on profitable customer acquisition.

  • Own building and testing paid campaigns across major platforms
  • Must-have: 1+ years of paid ad setup/testing (Meta or TikTok) or relevant internship
  • Standout: client-facing strategy and reporting to executives

Job Description

Responsibilities

  • Build, launch and optimize Meta, TikTok and Google ad campaigns
  • Oversee creative strategy and build detailed paid social creative briefs for clients
  • Lead client calls and present new growth strategies and reporting to clients
  • Scale social advertising efforts geared towards acquiring new customers profitably
  • Build, maintain and optimize digital advertising campaigns and have an experimental and methodological approach.
  • Execute high profile and complex paid media campaigns

Requirements

  • Entrepreneurial with a hunger to learn new skills
  • 1+ years of experience setting up and testing paid ad campaigns across a variety of platforms, mainly Meta or TikTok, or relevant internship experience
  • An eye for content and effective messaging - you notice the ads you are served on Instagram, and understand what makes an ad "good" or "bad"
  • Communication skills that will allow you to effectively present analysis and strategy to C-Suite executives and startup founders
  • Moderate to advanced Excel experience (pivot tables, graphs etc.)
  • A passion for marketing, social advertising and a positive attitude in all regards

Preferred

  • Working knowledge of Shopify and the DTC ecosystem/ecommerce growth strategy

Benefits

  • Remote hybrid position in NYC with a small, fun team :)
  • Health Insurance stipend + 401k
  • Once-in-a-career access to growth marketing mentorship that will accelerate your career
  • Unlimited paid vacation
Flighted logo

Flighted

Flighted is a best-in-class growth marketing agency specializing in performance marketing, ad creative production, and landing page design for growing DTC brands.

Founded in 2021
Brooklyn, New York, USA
12 employees (11 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
22.3%
Direct
60.1%
Referral
8%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
10 (83% of company)