Lamark

Paid Social Sr. Specialist

Boca Raton, FL (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid social campaigns across Meta and Pinterest, owning optimization, data reporting, and client-ready insights.

  • Own end-to-end paid social execution across Meta and Pinterest for multiple client accounts.
  • Must-have: 4–6 years in media buying, preferably in an agency setting.
  • Standout: Excel-based reporting with Pivot Tables to surface macro trends and optimizations.

Job Description

Responsibilities

  • Multi-Account Execution: Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns
  • Precision Trafficking: Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters
  • The "Excel Engine": Serve as the team’s data lead. You will build and maintain Excel-based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends
  • Fast-Paced Optimization: Proactively optimize campaigns daily. In our environment, you must be comfortable making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals
  • Client Insights & Communication: Translate raw data into "client-ready" insights. You’ll explain the why behind the numbers during weekly and monthly calls

Requirements

  • Media Buying Experience: 4-6 years of hands-on media buying experience, ideally within an agency setting where you’ve managed multiple budgets simultaneously
  • Management Experience: 2+ years managing paid social specialists
  • Platform Mastery: High proficiency in Meta Ads Manager and Pinterest Ads Manager. You know these platforms inside and out, including their specific attribution models and audience targeting capabilities
  • Excel Expertise: You are highly efficient in Microsoft Excel. You don't just know what a Pivot Table is; you know how to use them to slice data by creative, audience, and placement to find hidden wins
  • Agency DNA: You thrive in a fast-paced, deadline-driven environment. You are organized, can prioritize a heavy task list, and remain calm under the pressure of "launch days."
  • Analytical Curiosity: You don’t wait to be told what’s wrong. You dig into the data, find the bottleneck, and come to the table with a solution

Benefits

  • Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
  • Diverse and forward-thinking environment
  • Great career growth opportunity—you’ll have direct access to agency leadership
  • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
  • 401(k) with employer matching
  • Company events and industry conferences