Responsibilities

• Build, launch, and optimize highly targeted paid social campaigns across multiple channels.
• Own day-to-day campaign management, including budget allocation, pacing, audience targeting, bid strategies, creative testing, and ongoing optimization.
• Ensure campaigns are set up correctly from the start with rigorous QA.
• Monitor daily performance to proactively identify risks, inefficiencies, and opportunities for improvement.
• Analyze campaign performance data and translate it into clear, actionable insights and optimization recommendations.
• Partner with Paid Media Managers to support broader account strategy and long-term performance improvement.
• Collaborate with creative and analytics teams to align messaging, creative direction, measurement frameworks, and reporting.
• Maintain strong organization across multiple accounts, timelines, and deliverables.
• Stay up to date on the latest in the field and share ideas the team can test and scale.
• Participate in regular client calls, providing thoughtful updates on campaign performance, learnings, and next steps.

Requirements

• 2+ years of hands-on paid social experience, ideally in an agency environment
• Direct experience managing live campaigns in Meta Ads Manager and/or LinkedIn Campaign Manager
• Strong understanding of paid social fundamentals
• Comfort with leveraging performance data to inform decisions, recommendations, and testing priorities
• Working knowledge of tracking concepts, such as UTMs, pixels, conversion events, and attribution basis
• Experience analyzing performance with tools such as Google Analytics and platform-native reporting dashboards
• Detail-oriented, with a strong sense of ownership over clean builds, accurate data, and reliable execution
• Ability to manage multiple campaigns, accounts, and priorities in a fast-paced environment
• Clear, thoughtful communicator who collaborates effectively with teammates across disciplines

Preferred

• Meta Ads Certification
• LinkedIn Ads Certification
• TikTok Ads Certification
• Google Analytics Certification
• Experience managing campaigns on additional platforms (Pinterest, Reddit, etc.)
• Exposure to B2B paid social, demand gen, or lead-focused campaigns

Benefits

• Competitive salary
• Health benefits
• Simple IRA
• Flexible work from home schedule
• Fluid workday hours
• Hybrid WFH and/or in-office schedule