Paid Social Specialist

New York, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Own and optimize paid social campaigns across global accounts, from strategy to reporting.

  • Own campaign planning, execution, and ongoing optimization for major accounts.
  • Must-have: Proven paid social experience in agency or client-side roles.
  • Standout: Experience with dynamic feeds and global campaign reporting.

Job Description

Responsibilities

  • Developing and implementing strategies across social media platforms
  • Designing dynamic campaign strategies for our clients
  • Creating tactical and dynamic campaign recommendations for paid social media
  • Planning, purchasing, optimizing, and continually reporting on social media campaigns, primarily for larger global accounts
  • Managing campaigns using self-service tools for purchasing, optimization, and campaign management
  • Building and maintaining dynamic feeds
  • Analyzing and evaluating campaign results based on predefined goals
  • Performing various administration tasks related to campaigns and customer work

Requirements

  • Academic or relevant post-secondary education in marketing.
  • Proven experience in paid social media, whether on the agency or client side.
  • A customer-focused approach, ensuring that ad campaigns align with the target audience's needs and interests.
  • Strong written and verbal communication skills for client interaction, reporting, and team collaboration.
  • A natural curiosity to stay updated on social media trends and industry changes.
  • The ability to identify issues with ad campaigns and recommend solutions promptly.
  • A collaborative mindset, working effectively with a team, clients, and other marketing professionals.

Preferred

  • Proficiency in the Smartly platform is a plus.

Benefits

  • Career Opportunities Local and Global opportunities through the Power Of One.
  • Personal and Professional Learning Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
  • Flexible Ways of Working We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
  • Work Your World For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
  • Mental Health The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
  • Benefits Generous benefit package.
Publicis Groupe Sweden logo

Publicis Groupe Sweden

Founded in 1926, Publicis Groupe is now the highest valued communications group in the world. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain. https://publicisgroupe.se/Publicis Groupe is organized into 4 Solutions Hubs for easier connectivity and integration: Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health. In this model, all agency brands still exist and share an operational backbone, which gives them the power and expertise of all the Solution Hubs combined to deliver the scale required to compete and win in a data-led, digital-first world. Epsilon, the data-driven marketing and tech company and its platform Conversant, that joined the Groupe in July 2019, is positioned at the center, fueling all the Groupe’s operations with their unparalleled data expertise.Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. In Sweden we have Starcom, Zenith and Performics.Publicis Communications is the creative communications hub of Publicis Groupe, in Sweden bringing together the Saatchi & Saatchi, BBH, MSLGROUP and Publicis Content.Arthur Sadoun- CEO Publicis Communications

Founded in 1926
Stockholm, Stockholm County, SWE
116 employees (34 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
44.8%
Direct
22.6%
Referral
2.8%
Social
29.3%
Paid
0.5%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
28 (24% of company)