Paid Social Specialist at Fridays Health | USA

Fridays Health

Paid Social Specialist

USA (Remote)

$84K/yr - $108K/yr (Est.)Mid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social campaigns end-to-end with data-driven optimizations and clear reporting.

Must-have: 2+ years in paid social and strong Meta Ads Manager skills.
Must-have: Familiarity with attribution tools like Northbeam or similar.
Standout: Ability to translate insights into concrete optimizations and concise communications.

Job Description

Responsibilities

Build, launch, and QA campaigns
Support implementation of testing frameworks (creative, audience, structure)
Upload creatives, manage naming conventions, and maintain clean account organization
Assist with daily budget pacing and spend allocation
Monitor core KPIs (CVR, CAC, ROAS, MER)
Identify performance trends and suggest optimizations
Pause underperforming ads and consolidate winners
Assist with retargeting and prospecting adjustments
Support scaling efforts as performance allows
Pull performance reports from Meta and other platforms

Requirements

2+ years hands-on experience in paid social
Strong working knowledge of Meta Ads Manager (required)
Experience with TikTok Ads Manager (a plus)
Familiarity with attribution tools like Northbeam (or similar)
Strong analytical mindset — comfortable reading data and drawing insights
Detail-oriented with strong QA skills
Comfortable working in a fast-paced performance environment

Preferred

Experience with subscription or DTC brands
Experience in healthcare or regulated industries
Familiarity with creative testing frameworks
Strong Excel / Google Sheets skills

Fridays Health

At Fridays, we're redefining the journey to a healthier life with a groundbreaking approach to medical obesity care. As a fully virtual weight care company, we're committed to improving access to comprehensive obesity treatment, ensuring everyone can embark on a path to better health, regardless of their location.Our mission is to provide a safe, inclusive, and holistic approach to weight care. We believe that effective obesity treatment goes beyond the physical aspects, incorporating mental health, nutrition, and lifestyle changes. Our multidisciplinary team of experts, including physicians, dietitians, mental health experts and health coaches offers personalized care plans tailored to each individual's unique needs.

Founded in 2023

Irvine, California, USA

20 employees (4 in marketing)

www.joinfridays.com