Paid Social Specialist

Burbank, CA (On-site)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaign management for Entravision’s clients, owning strategy, optimization, and reporting.

  • Own daily management of paid social campaigns across platforms.
  • Must-have: 3-4 years of relevant media experience with hands-on Facebook/Meta/TikTok ad experience.
  • Standout: Facebook Blueprint certification expected by month 3 of employment.

Job Description

Responsibilities

  • Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
  • Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
  • Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
  • Help guide creative based on performance and results if required
  • Monitor and proactively optimize on-going campaigns for various clients
  • Support your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
  • Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
  • Ensure all deliverables meet our service level agreements

Requirements

  • 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
  • Exhibit strong attention to detail and comprehensive follow through
  • Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
  • Proven experience creating and implementing offline media, social media / real-time marketing campaigns
  • Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
  • Work efficiently, are dependable and have an entrepreneurial spirit.
  • Team player who helps contribute wherever needed
  • Ability to thrive in fast paced, dynamic environment
  • Facebook Blueprint Media Buying Professional Certification required by month 3 of employment
Entravision US Media logo

Entravision US Media

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC.

Founded in 1996
Burbank, California, USA
763 employees (305 in marketing)

Traffic Signals

Monthly Visitors
24.1K
Traffic Source Mix
Search
41.7%
Direct
42.6%
Referral
9.9%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~763

Marketing Team

Marketing Team Size
268 (35% of company)

Funding

Total Funding
$275.2M
Last Raise
$270M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $270M
  • Aug 2017
    Post IPO Equity • $3.2M
  • Dec 2011
    Post IPO Equity • $2M