Responsibilities

• Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
• Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize on-going campaigns for various clients
• Support your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them
• Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
• Ensure all deliverables meet our service level agreements

Requirements

• 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration
• Exhibit strong attention to detail and comprehensive follow through
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Proven experience creating and implementing offline media, social media / real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn
• Work efficiently, are dependable and have an entrepreneurial spirit
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment
• Facebook Blueprint Media Buying Professional Certification required by month 3 of employment