Responsibilities

• Creative Production: Produce and deploy ad creative at scale to expand the volume and variety of our creative testing — starting on Meta, then adapting natively for TikTok and other platforms as we expand.
• Full-Funnel Content Ownership: Own the narrative and visual flow of our custom-built landing pages — not just the ads, but the full path from social platform to an affiliate partner’s sale.
• E-commerce Psychology & Trends: Apply deep knowledge of shopping trends and consumer behavior to content that sells, including dedicated creative strategies for major retail events (Prime Day, BFCM, etc.).
• Strategic Ideation: Develop and present campaign concepts that align affiliate goals with consumer purchase intent. Lead the creative audit process to track what competitors are doing and how to outperform them.
• Rapid Iteration & CRO: Use data from the Buying Specialist to cut underperforming creative and double down on winners, continuously testing new headlines, page layouts, and AI-generated hooks to improve CVR and CTR.
• Collaborative Feedback Loop: Join a daily data-sharing session with your Buying counterpart, merging their tracking insights with your top-performing formats into a robust testing roadmap.

Requirements

• Experience: 2–3 years in digital creative production, performance design, or content marketing, with a focus on e-commerce and direct-response results.
• AI & Tech Fluency: Proficiency in the modern AI creative stack; comfort using technology to automate and scale creative output.
• Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction.
• Direct Response Expertise: A deep understanding of what drives a user to click and buy, and how to frame products in an affiliate context to maximize trust and intent.
• Production Tools: Hands-on experience with WYSIWYG design/video tools (Canva, CapCut, or internal CMS builders) and AI tools that scale production.
• Affiliate & Retail Knowledge: Familiarity with the affiliate ecosystem and the seasonal cycles of e-commerce.
• Education: Bachelor’s degree in Design, Marketing, Communications, or a related field — or an equivalent portfolio of work.