Responsibilities

• Lead the strategy, planning, execution, and optimization of paid social campaigns to support audience growth and business objectives across multiple media brands and platforms.
• Develop and implement scalable audience acquisition, retention, and engagement strategies across key social platforms, including Meta, TikTok, YouTube and emerging channels.
• Manage campaign setup, targeting, budget allocation, pacing, and performance optimization, while maintaining clear testing roadmaps and measurement frameworks.
• Partner with Creative, Production, and Editorial teams to develop high-performing ad creative, providing strategic direction informed by performance data and audience insights.
• Analyze campaign performance on an ongoing basis, identify optimization opportunities, and translate data into actionable insights and clear reporting for stakeholders.
• Collaborate with cross-functional teams to ensure paid social efforts align with broader content, marketing, and revenue strategies across all owned and operated properties.
• Monitor industry trends, platform updates, and emerging best practices to continuously improve performance and identify growth opportunities.
• Oversee tracking implementation, including pixel management, troubleshooting, and ensuring data accuracy across platforms and analytics tools.
• Provide leadership and guidance to internal team members and external partners as needed, helping establish best practices, workflows, and scalable processes.

Requirements

• 5+ years of hands-on experience managing and scaling paid social campaigns, preferably within a media, publishing, or digital content environment.
• Proven success driving audience growth, engagement, and performance through paid social channels.
• Strong expertise across major paid social platforms, including Meta, TikTok, YouTube, and others.
• Deep understanding of creative strategy and its impact on performance, with experience guiding creative development and testing.
• Strong analytical skills and experience with performance reporting, attribution, and optimization.
• Experience managing budgets, forecasting performance, and scaling campaigns efficiently.
• Familiarity with tracking infrastructure, including pixels, conversion events, and troubleshooting discrepancies.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote, cross-functional environment.
• Self-starter who is highly organized, proactive, and comfortable operating in a fast-paced, evolving media landscape.
• Deep passion for culture, community, and purpose-driven brand work