Drive paid media strategy and execution across multiple platforms to maximize bookings and revenue for WorldSprings properties.

• Develop and channel strategies and media plans across Meta, TikTok, YouTube, and emerging platforms that drive bookings, attendance, and brand growth for all WorldSprings properties.
• Be in-platform daily to own campaign builds, targeting, budgeting, optimizations, and reporting end-to-end.
• Analyze performance data to identify trends, insights, and new opportunities to improve ROAS, CAC and overall campaign efficiency.
• Own paid search strategy and execution across Google Ads and Microsoft Ads for three properties.
• Drive a rigorous testing roadmap (audiences, placements, messaging, creative formats).
• Create and management campaigns, ad groups, keyword strategies, bidding approaches, extensions, and audience segments inclusive of brand, non-brand, PMax, etc.
• Develop a comprehensive testing plan (copy, landing page pathways, keyword expansion, bidding strategies).
• Analyze daily and weekly performance, identifying optimizations tied to bookings, attendance, revenue, and CAC.
• Manage budgets and pacing to align with seasonality, promotions, and property specific priorities.
• Build forecasting models and participate in annual planning.