Responsibilities

• Strategically plan and execute paid social campaigns from beginning to end on Meta, LinkedIn, TikTok, Pinterest, etc. Build and optimize campaign structures, audiences, retargeting, and conversion tracking.
• Run continuous A/B testing across audiences, creative, bids, and placements—and act on what you learn.
• Monitor performance and deliver actionable insights that drive strategic decisions.
• Communicate campaign performance and strategic recommendations to clients and internal teams in clear, compelling ways that build trust and drive alignment.
• Partner with account managers and Google Ads specialists to align cross-channel strategies and deepen client results.
• Help grow GFF’s paid social practice and contribute directly to agency strategy.