Paid Social Media Strategist at CHIROBASIX | Grand Rapids, MI

CHIROBASIX

Paid Social Media Strategist

Grand Rapids, MI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the paid and organic social lead engine for clients, focusing on campaign creation, audience building, tracking, and conversion optimization across Facebook and TikTok.

Campaign ownership: End-to-end paid social campaigns from creation to optimization and reporting.
Audience building and pixel/event tracking to improve attribution and lead quality.
Lead nurture and reporting to keep client leads consistently high-quality.

Job Description

Responsibilities

Own paid ads campaigns and organic social calendars for clients.
Completely manage paid Facebook Ads and TikTok Ads to drive leads.
Performance of client social media advertising accounts and delivering high-quality leads consistently.
Campaign creation
Audience building/custom audiences/lookalike audiences
Pixel and event tracking
Conversion optimization & A/B testing
Performance management
Writing ad copy
Lead tracking & reporting

Requirements

Paid Facebook/Instagram Ads: 2 years

Preferred

AI Tools for content creation - ElevenLabs, ChatGPT, Claude, Gemini, etc.
Simple video editing tools
Graphic Design - Simple image editing/cropping. Creating basic graphics for ads in tools like Canva.
Automation Software - Zapier, Make.com
Project Management Tools - Great documentation skills. Familiarity with tools like: ClickUp, Asana, Monday.com, Slack, etc.
Google Suite - Gmail / Google Docs / Google Drive / Google Calendar.
Google Analytics / Tag Manager - Understanding how to get basic performance metrics from analytics. How to set up and track conversion events.
Trends - Staying on top of the latest social media trends to help provide direction for image and video creative.

Benefits

2 weeks of paid vacation

CHIROBASIX

CHIROBASIX is a marketing agency that specializes in helping Chiropractors grow their practice by using digital marketing strategies that are proven to drive new patients in the door. • Chiropractic Websites • Search Engine Optimization • Google Ads • Social Media Ads • Email & Text Marketing • CRM Systems

Founded in 2013

Wilmington, North Carolina, USA

5 employees (3 in marketing)

chirobasix.com