Paid Social Media Strategist at Advance Local | USA | $53K/yr – $72K/yr

Advance Local

Paid Social Media Strategist

USA (Unknown)

$53K/yr – $72K/yrMid Level2+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end management and optimization of paid social campaigns across major platforms to hit client KPIs, collaborating with planning and agency partners to shape strategy, onboarding, and reporting.

End-to-end Campaign Ownership: Launch, optimize, and monitor social ads across Meta, X, LinkedIn, Snapchat, and TikTok to drive measurable outcomes.
Data-Driven Insights: Translate performance data into actionable recommendations and regular client-ready reporting.
Cross-Functional Collaboration: Align with media planning and client teams on onboarding, budgeting shifts, and strategy to maximize impact.

Job Description

Responsibilities

Execute, launch, and monitor paid social campaigns to meet advertisers' objectives
Manage timelines with cross-functional teams to deliver on time and exceed customer expectations
Implement digital ad campaigns across Meta, X, LinkedIn, Snapchat, TikTok, and other platforms per the media plan
Ensure campaigns meet or exceed client KPIs through setup, management, and optimizations
Provide data-driven strategic insight and campaign recommendations
Create and deliver regular reporting showing performance progress toward goals
Collaborate with the media planning team on strategy, onboarding plans, and budget shift recommendations
Participate in select customer and partner agency calls
Stay current on paid social trends and political/advocacy requirements

Requirements

Bachelor's degree in marketing, business, communications, or related area OR relevant work experience
Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns
Meta Certification as a Media Buying Professional (410-101)
Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
Knowledge and experience using reporting dashboards and software
Strong Excel/Google Sheets skills
Strong ability to stay organized and focused while managing high volumes of detail-oriented work
Excellent verbal and written communication skills
Strong interpersonal and collaborative teamwork abilities

Preferred

Curiosity for the use of AI and automation tools to help streamline processes and improve output

Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922

New York, New York, USA

525 employees (185 in marketing)

www.advancelocal.com