Paid Social Media Specialist (Remote -US) at World Travel Holdings | USA | $58K/yr – $70K/yr

World Travel Holdings

Paid Social Media Specialist (Remote -US)

USA (Remote)

$58K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social across four owned cruise brands with influencer partnerships and data-driven optimization.

Own end-to-end paid social strategy and execution across platforms.
Must-have: 3–4 years in social media management with proven growth.
Standout: Travel/hospitality experience or strong influencer and UGC program track record.

Job Description

Responsibilities

Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands.
Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
Identify and manage relationships with influencers and content creators.
Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
Plan, deploy, and optimize paid social media campaigns for four owned brands.
Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.
Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.

Requirements

3-4 years of hands-on experience in social media management, with a proven track record of growing an online community
Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram
Demonstrable experience with executing and optimizing paid social media campaigns
Proven success in building and managing influencer & partnerships relationships
Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing
Highly analytical and data driven. You know how to read and interpret social media KPIs, pull out actionable insights, and pivot based on performance
A "genuinely curious" and proactive mindset, always learning about the evolving social marketing landscape
Exceptional communicator, with the ability to manage multiple projects and brand voices simultaneously
Experience in the travel, hospitality, or e-commerce industry is a strong plus
Bachelor’s degree in Marketing, Communications, or a related field

Preferred

Experience with design tools
Experience in travel, hospitality, or e-commerce industry

Benefits

Comprehensive medical, dental, and vision coverage
Company-paid life and disability insurance
401(k) with discretionary company match
Paid time off and holidays
Travel discounts and employee perks
Employee Assistance Program (EAP)
Professional development and learning opportunities

World Travel Holdings

World Travel Holdings specializes in selling dream vacations to millions of customers and is one of the nation’s largest distributors of cruises. Our team is known for putting our customers first and delivering a remarkable experience with every interaction. Many of our employees refer to World Travel Holdings as a family and embrace our Core Values of Passion, Pride, Teamwork and Velocity. In fact, we have been named Achievers “50 Most Engaged Workplaces" since 2011.More than 80% of our employees work from home and we are consistently recognized as an industry leader in remote employment. That is why FlexJobs named us in its Top 100 Companies for Remote Jobs for three consecutive years.We are also privileged to have received prestigious awards and top honors from the largest cruise lines including Carnival, Royal Caribbean, Norwegian and Celebrity, just to name a few. Our status as a powerhouse in the travel industry has also been acknowledged by leading publications such as Travel Weekly’s Power List every year since 2007, and the Gold Travvy for Best Large Retail Agency by TravAllianceMedia. We have acquired these by the success we have had in owning and operating more than 17 brands like CruisesOnly, Cheap Cruises, LuxuryCruise.com, Vacation Outlet and Resort for a Day. The company markets and sells vacations on behalf of its more than 18 partner brands which are comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations — Priceline, BJ’s, Delta Airlines, Marriott, Hilton Grand Vacation Club and more. We also operate Dream Vacations/CruiseOne, a top-rated travel agency franchise, and a villas division comprised of Villas of Distinction, VillaRental.com and Jamaica Villas by Linda Smith.Offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England.

Founded in 2005

Wakefield, Massachusetts, USA

984 employees (78 in marketing)

www.worldtravelholdings.com