Paid Social Media Specialist at FOTORAMA Photography Studio | Gardena, CA | $18/hr – $25/hr

Paid Social Media Specialist

Gardena, CA (On-site)

$18/hr – $25/hrMid LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Paid Social Media Specialist drives paid social campaigns and content across platforms to grow engagement and conversions.

Must-have: Proven paid social advertising experience on major platforms such as Facebook/Instagram, LinkedIn, and TikTok.
Standout: Strong design skills with Adobe Creative Suite including Photoshop and Illustrator; video editing experience is a plus.
Standout: Experience with analytics and measurement using Google Analytics and social management tools.

Develop and execute targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to meet marketing objectives.
Manage daily ad operations, including budget allocation, bid adjustments, audience targeting, and A/B testing to optimize campaign performance.
Create engaging content tailored for social media channels, utilizing graphic design skills with tools like Adobe Photoshop and Adobe Illustrator to produce eye-catching visuals.
Monitor social listening tools and analyze web analytics data using Google Analytics and web analytics platforms to gauge campaign effectiveness and audience sentiment.
Collaborate with cross-functional teams on branding initiatives, content creation, and public relations strategies to ensure cohesive messaging across all channels.
Utilize social media management tools such as Hootsuite and Buffer to schedule posts, track engagement metrics, and maintain consistent brand voice.
Conduct keyword research and incorporate SEO best practices into content strategies to enhance visibility and reach on social platforms.
Engage with followers through relationship management techniques, responding promptly to comments or inquiries to foster community growth.
Stay current with industry trends in digital marketing, video editing, photography, and social media innovations to continually refine strategies.

Proven experience in social media marketing with a focus on paid advertising campaigns on major platforms like Facebook Advertising.
Strong graphic design skills with proficiency in Adobe Creative Suite applications including Photoshop and Illustrator; experience with video editing is a plus.
Familiarity with web analytics tools such as Google Analytics and understanding of SEO principles for content optimization.
Knowledge of social listening tools and social media management applications like Hootsuite or Buffer for scheduling and monitoring posts.
Excellent proofreading skills combined with an eye for branding consistency across all digital content.
Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
Strong relationship management skills to engage effectively with audiences, partners, and internal teams.
Background in digital marketing or e-commerce is preferred; experience in public relations or content creation will be advantageous. Join us as a Paid Social Media Specialist if you’re eager to leverage your creativity, technical expertise, and strategic thinking to shape compelling digital narratives that resonate globally!