Responsibilities

• As a Paid Social Senior Manager, you’ll lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients.
• This role is designed for a highly experienced paid social strategist who can independently lead accounts, drive full-funnel campaign strategy, and translate performance insights into actionable business recommendations.
• You’ll oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn - helping clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making.
• While this role remains highly hands-on and performance-focused, you’ll also be expected to think more holistically about the customer journey - understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing efforts work together to support broader business goals.
• As a senior strategic contributor, you’ll help communicate performance insights, testing learnings, and optimization recommendations that support smarter investment decisions and long-term account growth.
• Leading paid social strategy across a portfolio of primarily eCommerce and DTC accounts
• Building and managing full-funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
• Structuring campaign architectures with strong emphasis on performance, scalability, and conversion outcomes
• Managing budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stages
• Identifying growth opportunities and optimization priorities based on account performance and business goals
• Staying informed on platform updates, beta products, and evolving paid social best practices
• Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
• Leading structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiences
• Developing optimization plans designed to improve efficiency, scalability, and long-term account performance
• Translating performance trends into actionable testing hypotheses and strategic recommendations
• Documenting testing learnings and helping identify repeatable best practices across accounts
• Analyzing platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
• Supporting measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign tagging
• Translating performance data into actionable insights and clear next-step recommendations for clients and internal teams
• Helping clients understand how paid social contributes across broader acquisition and conversion efforts

Requirements

• 4-6 years of hands-on paid social experience, preferably within an agency environment
• Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
• Strong platform expertise within major paid social platforms
• Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts
• Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level
• Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations
• Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement
• Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes
• Comfort balancing tactical execution with strategic account thinking
• Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities
• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations
• Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance
• Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches
• Ability to communicate performance insights clearly to both internal teams and clients
• High attention to detail with strong QA habits and data accuracy standards
• Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.)
• Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences
• Comfort working within fast-evolving platform environments, including beta features and emerging ad products
• Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats
• Strong client-facing communication and presentation skills

Preferred

• Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)
• Exposure to server-side tracking, CAPI implementation, or advanced conversion tracking setups
• Experience with third-party attribution and measurement tools (Northbeam, Triple Whale, Fospha, Haus, etc.)
• Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structures