Responsibilities

• Summary of Position: The Paid Social Media Specialist is responsible for planning, launching, and optimizing social media campaigns that drive qualified leads and measurable ROI for Cornerstone clients.
• This role is ideal for a marketer who understands that social media is more than content publishing—it is a performance channel that should contribute to pipeline and growth.
• The Specialist will manage paid and organic initiatives across platforms such as Meta and LinkedIn, develop conversion-oriented ad creative and messaging, refine audience targeting, test campaign variables, and use data-driven insights to improve campaign performance.
• This individual will partner with internal teams to ensure social strategies align with client objectives, brand standards, and broader digital marketing efforts.
• The ideal candidate combines platform knowledge, strategic thinking, and analytical skill to turn social media into a reliable lead-generation channel.
• Join our growing team and help shape innovative social media strategies that deliver measurable results and strengthen our clients’ brands.
• - Strategy and Process Optimization: Oversee the development and execution of content strategies, ensuring alignment with client objectives, industry trends, and best practices. Provide creative input on campaigns, promotions, and seasonal content. Execute social media plans that support lead count, brand development, and client engagement.
• - Execution and Results: Guide the development of paid and organic social media campaigns. Ensuring social calendars align with business objectives. Directly oversee social media account management (Facebook, Instagram, LinkedIn, Pinterest, etc.). Track social media metrics such as followers, engagement, reach, and clicks. Report insights and suggest improvements based on data.
• - Research and Development: Manage and stay current with R&D-related content and emerging trends, including competitor activity across platforms like LinkedIn, YouTube, and internal social networks. Develop, execute, and track social media campaigns that highlight R&D initiatives, discoveries, prototypes, patents, and milestones. Recommend and test new content formats and strategies to maximize reach and engagement.
• - Collaboration and Communication: Serve as a liaison for cross-functional initiatives. Act as the main point of contact for social media strategy and provide expert guidance to clients on maximizing social impact.
• - Other duties as assigned by the department supervisor.