Responsibilities

• Strategy & Execution: Lead, Develop, execute, and manage sophisticated paid social advertising campaigns from concept to completion across platforms including, but not limited to, Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, and Snapchat.
• Conduct in-depth audience research, competitive analysis, and strategic targeting to maximize campaign performance, ROAS, and client profitability.
• Expertly manage substantial monthly advertising budgets, ensuring optimal allocation, continuous testing, pacing, geos and utilization of advanced bidding strategies (e.g., CBO, target ROAS, bid caps).
• Provide data-driven feedback to the Creative/Content team on which ad formats, copy, and visuals are driving the highest conversion rates, constantly refining the creative testing roadmap.
• Establish and scale A/B testing frameworks across ad copy, creative, audience targeting, and campaign structure.
• Cross-Functional Leadership & Optimization: Proactively partner with cross-functional teams (e.g., Media Planning, Search, Display, Creative) to share performance insights and collaborate on unified optimization strategies.
• Serve as a thought leader in paid social, finding systematic ways to distribute information and learnings that can affect other teams' strategies to optimize and create efficiencies at scale.
• Present strategy and key performance takeaways derived from social learnings to cross-functional teams, translating campaign data into actionable, holistic media and marketing recommendations.
• Maintain a deep understanding of the agency's broader media landscape to identify and execute opportunities for channel integration and budget synergy.
• Leadership & Team Management: Lead, manage, mentor, and provide ongoing professional development and performance reviews for a team of Paid Social Specialists.
• Oversee the team's workload and time utilization, ensuring both client needs and agency project profitability goals are met.
• Serve as the internal subject matter expert, keeping the team and leadership informed of platform updates, new features, and the application of AI/automation in ad management.
• Develop and implement standardized, best-practice workflows and quality assurance processes for all paid campaign launches.
• Client Communication & Analysis: Act as a strategic, client-facing resource, presenting detailed campaign plans, results, and actionable recommendations with clarity and confidence.
• Generate comprehensive performance reports, providing clear, strategic narratives that translate complex data into business impact for clients.
• Utilize advanced analytics and measurement tools (e.g., Google Analytics, platform attribution) to track campaign effectiveness and prove ROI across all paid channels.
• Contribute strategic insights and data to new business pitches and proposals.