Responsibilities

• As a strategic partner to regional and cross‑functional teams, you will own the development and optimisation of our global paid social program, ensuring it is fully aligned with growth objectives and performance benchmarks across both the upper and lower funnel.
• You will also be responsible for setting the strategic direction for our global social channels, ensuring content alignment with regions and mapping communication to business priorities.
• You will play a key role in connecting our brand with global audiences, driving performance across both direct‑response and brand metrics, and ensuring our media investments are effective, scalable, and aligned with business goals.
• Marketing Effectiveness - Leading paid social strategy with a strong focus on incrementality, cost efficiency, and business impact.
• Setting performance targets, building frameworks to assess cam pai gn effectiveness, and driving optimisation based on data.
• Translating business objectives into platform‑specific goals and performance metrics.
• Media Planning and Optimisation - Owning the planning for paid campaigns across all social media platforms in partnership with media teams.
• Analysing spend efficiency across channels and recommending media‑mix shifts based on revenue contribution and/or brand metrics.
• Driving rigorous testing and creative experimentation in close collaboration with media partners and agencies.
• Measurement - Partnering with data and analytics teams to implement robust measurement frameworks, including multi‑touch attribution, MMM, lift studies, and incrementality testing.

Requirements

• Extensive experience building, driving, and optimising social media strategies at a global or regional level.
• Highly data‑driven leader, with a proven track record of improving marketing ROI through structured testing, creative excellence, and continuous optimisation.
• Deep, hands‑on understanding of social media ad products, including effective creator and influencer collaborations.
• Skilled at optimising and regularly assessing social media strategy and touchpoints to achieve business goals.

Preferred

• Flexible work hours/hybrid work environment
• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path
• As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Benefits

• Flexible work hours/hybrid work environment
• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path
• As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.