Paid Social Media Manager at | Woodland Hills, CA | $70K/yr – $80K/yr

Paid Social Media Manager

Woodland Hills, CA (On-site)

$70K/yr – $80K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own social channel ecosystems end-to-end by guiding the social team, steering paid strategy across major platforms, and driving optimization, measurement, and influencer activations to deliver client results.

Social leadership: manage and develop the Social Media Team and coordinate with Creative to ensure on-brand, high-performance ads.
Campaign optimization: set up tracking, establish benchmarks, and recommend media improvements across paid social channels.
Opportunity discovery: research new platforms, markets, and tools to expand reach and impact.

Job Description

Responsibilities:

Manage the Social Media Team, leading and training new coordinators and specialists.
Deploy media buying and strategy across Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other relevant social platforms.
Develop estimates, budgets, and strategies for client campaigns and new business opportunities.
Proofread all strategies and ads before they are sent to the client and launched.
Optimize campaign performance while also establishing benchmarks for marketing automation and other technologies to support campaign execution.
Set up tracking pixels, ad tags, etc., and ensure all KPIs are properly tracked.
Identify optimization opportunities and make media recommendations.
Manage all ongoing projects between Media Teams and the Creative Team.
Manage the Creative Team, creating ads that will convert inside of platforms.
Ensure that creative briefs and brand guidelines are being followed in creative execution.
Source, QA, and manage influencer activations.
Research, test, and stay ahead of the latest updates regarding tools, techniques, and methods related to social media.
Conduct research for new opportunities or new markets using social forecasting tools.
Research emerging social platforms to support client recommendations.
Perform other duties as assigned.

Requirements:

3-4 years of experience in Paid Social.
Deep knowledge of and proficiency in social platforms (Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, YouTube).
Proficiency in social ad copy creation, trends, and grammar.
Hands-on experience working in social media, content, and editorial planning with a deep understanding of the social ecosystem.
Experience setting up, optimizing, and scaling paid social campaigns.
Understanding of both brand and acquisition strategies, with experience running awareness and direct response campaigns.
High creative standards and attention to detail.
Strong track record of driving adoption of innovative ideas and concepts.
Strong communication, collaboration, and planning skills.
Excellent quantitative and data analysis skills, with a test & learn mentality.
Experience working with content creators and influencers is a plus.
Experience using a content management system.
Ability to manage multiple projects in a fast-paced team environment.
Excellent interpersonal, communication, and problem-solving skills.

Benefits: