Paid Social Media Campaign Manager at Gardens Alive Inc | Tipp City, OH

Gardens Alive Inc

Paid Social Media Campaign Manager

Tipp City, OH (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social acquisition and growth for a gardening DTC brand across Facebook/Instagram with ROAS focus.

Own end-to-end campaigns across major platforms.
Must-have: 1+ year paid social with six-figure monthly budgets and ROAS improvements.
Standout: Experience with feed-based dynamic ads and seasonal promotions.

Job Description

Responsibilities

Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others
Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars
Manage budgets to maximize ROAS, CPA efficiency, and revenue growth
Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns
Conduct ongoing creative, audience, and bidding tests to improve campaign performance
Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV
Develop structured A/B testing frameworks for creatives, messaging, and offers
Identify and scale winning creatives and audiences
Partner with the creative and brand teams to develop high-performing ad creative
Provide clear creative briefs based on performance data and audience insights

Requirements

1+ year of paid social media advertising experience
Strong expertise in Meta Ads Manager (Facebook & Instagram)
Experience managing six-figure+ monthly ad budgets
Proven track record improving ROAS and lowering CPA
Experience with conversion tracking, pixel implementation, and attribution
Strong analytical skills with experience using tools like Google Analytics, Looker, or similar
Ability to interpret data and translate insights into actionable campaign improvements
Experience in ecommerce or direct-to-consumer brands
Familiarity with seasonal retail or gardening/home categories
Experience advertising on Pinterest, TikTok, or other emerging platforms

Preferred

Experience in ecommerce or direct-to-consumer brands
Familiarity with seasonal retail or gardening/home categories
Experience advertising on Pinterest, TikTok, or other emerging platforms
Knowledge of creative testing frameworks and performance creative strategy
Experience with feed-based dynamic ads and catalog campaigns

Gardens Alive Inc

Gardens Alive!®, Inc. provides home gardening solutions and more direct to the consumer through a family of catalog and online brands. In fact, we are proud to be one of the largest distributors of gardening products serving the United States and Canada. Gardens Alive! grows and ships millions of plants, seeds, trees & bulbs on an annual basis, our brands offering exclusive and specialty plant varieties grown both directly as well as sourced through our corporate partners in Holland and elsewhere. We also offer a full line of environmentally responsible fertilizer, weed control and pest relief products under the Gardens Alive! brand name. Our Family of Brands include: Brecks® www.brecks.com Spring Hill Nursery ® www.springhillnursery.com Gardens Alive! ® www.gardensalive.com Gurney's® Seed & Nursery Co. www.gurneys.com K.Van Bourgondien & Sons www.dutchbulbs.com Michigan Bulb® Co. www.michiganbulb.com Weeks Roses www.weeksroses.comIseli Nursery www.iselinursery.comGardens Alive also owns and operates a number of non-horticultural brands, featuring puzzles, games, home decor, linens and apparel. These product lines ship across the United States, Canada, and Europe: Bits & Pieces www.bitsandpieces.com Spilsbury www.spilsbury.com Help Us Grow With 10 corporate locations across the U.S. and internationally, we employ 1000+ full-time and seasonal team members and are currently looking for more.

Founded in 1984

Lawrenceburg, Indiana, USA

303 employees (58 in marketing)

careers.gardensalive.com