Responsibilities

• Launch, manage, analyze, and scale paid social media campaigns across platforms including Meta, TikTok, and Pinterest. Ensure flawless execution of paid social naming conventions, tracking tags, audience targeting, and geo-lift setup.
• Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting efficiency KPIs.
• Analyze campaign data and reporting metrics including CTR, ROAS, CVR, and AOV to identify optimization opportunities and provide insightful recommendations.
• Support internal weekly and monthly performance shareouts for the broader team, focusing on data-led insights and actionable solutions.
• Perform ad hoc data analysis utilizing internal tools such as: Excel, Sheets, Northbeam, and PowerBI.
• Analyze paid creative performance on an ongoing basis, synthesizing insights and sharing actionable recommendations with broader teams and leadership.
• Support in briefing image/video assets grounded in performance insights to the creative team to ensure a diverse stream of ad content.
• Ideate & brainstorm new creative ideas for team brainstorms & planning sessions, support overall creative planning process.

Requirements

• 4-5 years of experience in Paid Social execution specifically across Meta, TikTok, and Pinterest
• Experience managing high volume Meta budgets of $1M+ per month
• Proven ability managing and efficiently optimizing monthly budgets
• Strong analytical skills; comfortable working with large data sets, optimizing for KPIs, and turning analysis into action. Advanced Excel skills, proficiency with Northbeam
• Excellent communication (written, verbal & presentation) skills