Paid Social Media Buyer ? Lead Generation

Beverly Hills, CA (On-site)

$85K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive large-scale paid social campaigns for lead generation across major platforms with a $500K+ monthly budget and data-driven optimization.

  • Own end-to-end paid social buying for lead gen across Facebook, Instagram, TikTok, LinkedIn, and more
  • Must-have: 5+ years hands-on paid social buying and proven scalability beyond $500K/mo
  • Standout: Direct budget ownership and measurable impact on ROAS and lead quality in Beverly Hills

Job Description

Responsibilities

  • Plan, launch, manage, and optimize large-scale paid social campaigns (Facebook, Instagram, TikTok, LinkedIn, and emerging platforms).
  • Design and implement A/B and multivariate testing for creatives, targeting, and offers.
  • Analyze data daily to maximize ROAS, CPL, and lead quality.
  • Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform.
  • Manage and strategically allocate $500K+/month in social ad budgets to maximize profitability.
  • Oversee pixel setup, tracking, attribution, and conversion optimization.
  • Stay ahead of social platform algorithm changes, trends, and compliance updates.

Requirements

  • 5+ years of hands-on paid social media buying experience for lead generation.
  • Proven success scaling campaigns profitably beyond $500K/month.
  • Mastery of Meta Ads Manager, TikTok Ads Manager, and other social platforms.
  • Deep understanding of social ad creative strategy, funnel optimization, and audience segmentation.
  • Strong analytical skills with experience in attribution tools and reporting dashboards.
  • Must be able to work on-site at our Beverly Hills, CA office.

Benefits

  • Competitive base salary plus significant performance bonuses.
  • Opportunity to run large budgets and make a direct, measurable impact
  • Comprehensive healthcare coverage - Medical, Dental and Vision
  • Paid vacation
  • Paid sick and mental health days
  • Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
  • Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
  • Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
  • Fully stocked kitchen for those coming into our Beverly Hills office
  • Catered lunch each Friday for those coming into our Beverly Hills office
Innovative Metrics logo

Innovative Metrics

Innovative Metrics(IM) leverages advanced technology and premium owned and operated brands to generate high-intent customers for your business-at scale.

Founded in 2005
Beverly Hills, California, USA
18 employees (8 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
27.1%
Direct
59%
Referral
5.1%
Social
8%
Paid
0.8%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
7 (39% of company)
Median Career Experience
10.5 years
Median Tenure
4.8 years