Responsibilities

• Collaborate with digital team members on the development of paid social strategy, channel role, and audience approach
• Manage paid social programs to ensure campaigns are properly structured, built, launched, and tracking correctly (pixels, events, and conversion APIs as applicable)
• Own daily campaign optimization, testing, pacing, and performance measurement across paid social platforms
• Oversee creative development and approval process, including ad specs, creative testing plan, and iterative learnings (e.g., hooks, messaging, formats)
• Develop reporting and key insights on paid social performance, inclusive of full funnel metrics and incrementality where available
• Evaluate and improve internal paid social processes to support strategic planning and implementation (e.g., naming conventions, measurement setup, partner billing, audience setup, and creative trafficking)

Requirements

• 5+ years of experience in digital media in client and/or agency settings running complex paid social programs
• 5+ years of hands-on experience managing paid social in-platform and via partners, including campaign setup, audience strategy, and optimization
• Experience actively managing multi-million-dollar paid social programs
• Experience with Adobe Analytics
• Advanced understanding of paid social tactics and measurement is a must (Meta, TikTok, Snapchat, Reddit, YouTube), including lead generation and conversion optimization utilizing both 1st and 3rd party data sources
• Advanced tracking and analytics knowledge
• Advanced Excel and PowerPoint skills

Preferred

• Financial services, insurance, or technology experience
• Platform and measurement partner experience (e.g., LiveRamp, FreshPaint, Invoca) and/or any social analytics tools
• Experience with DOMO or Tableau visualization and reporting tools
• Experience in managing complex media projects across multiple stakeholder groups
• Experience with media planning process
• Understanding of digital direct-response and brand marketing tactics and best practices
• Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
• Passionately about results, achieving goals and communicating successes
• Passion for paid social with an understanding of platform dynamics, auction mechanics, creative best practices, and measurement complexity
• Proven highly analytical with advanced problem-solving skills and excellent attention to detail

Benefits

• a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.