Own paid social performance and strategy for a growth-focused role, including scale across Meta and expansion into new channels.

• Own Meta performance end-to-end: strategy, structure, testing, and budget allocation.
• Build a creative feedback loop with our brand team, leveraging tools like Motion to surface actionable insights.
• Monitor full-funnel performance — not just platform KPIs — and diagnose what's driving wins and losses.
• Partner with our CRO Specialist to align ad creative with landing page experience.
• Own paid social tracking and measurement: pixel/CAPI health, lead quality signals, and UTM hygiene.
• Collaborate with Data/Analytics to sharpen reporting and keep KPI definitions consistent.
• Lead our expansion into TikTok and Snapchat.
• Translate account performance into clear, usable insights for the broader team.
• Manage and develop an associate.

Requirements

• 3–6+ years of paid social experience, with recent hands-on ownership of 7-figure+ Meta accounts
• Proven ability to optimize toward real business outcomes — not CTR and CPA in a vacuum
• Strong creative judgment: you can identify what's working and articulate why
• Deep fluency in tracking and measurement: Pixel + CAPI, event definitions, UTM hygiene, funnel reporting
• Experience in lead gen, healthcare, insurance, or other high-consideration verticals
• Applicants must be based in the United States.

Preferred

• TikTok and/or Snapchat experience.