Responsibilities

• Develop and own the paid social strategy across all channels, aligning with broader business objectives and growth targets
• Lead day-to-day management, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
• Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives
• Identify and evaluate new paid social platforms and beta opportunities to drive incremental growth and competitive advantage
• Build high-impact campaigns, ad sets, and ads with sophisticated targeting, placements, and objectives
• Drive cross-functional collaboration to define campaign messaging, positioning, and objectives
• Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement
• Partner with creative and content teams to brief, develop, and deliver fresh creative assets
• Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate strategic insights, and drive data-informed decision-making
• Assist with paid search and display initiatives, helping manage campaigns and drive optimizations

Requirements

• 5+ years of hands-on paid media management experience
• Deep expertise in Meta Ads (Facebook/Instagram) with advanced knowledge of campaign structure, optimization, and platform capabilities
• Experience managing TikTok, Pinterest, YouTube Ads, and Reddit
• Familiarity with Paid Search and Display advertising and ability to support optimization efforts across these channels
• Strong track record managing campaign budgets and optimizing results
• Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
• Proficient in Google Analytics/GA4 and deriving actionable insights
• Strong Excel skills for reporting and analysis
• Comfortable creating weekly/monthly reports and delivering results clearly
• Must be detail oriented and have strong organizational skills

Preferred

• Experience with Tableau

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home three days a week