Responsibilities

• Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, YouTube, and Reddit/Pinterest, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
• Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
• Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
• Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
• Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
• Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
• Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
• Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions

Requirements

• 5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
• Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
• Advanced fluency in Meta Ads Manager, TikTok Ads, and YouTube Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
• Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
• Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
• Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale
• Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
• Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
• Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)
• Mindset that is successful for CookUnity’s Growth Team: Operates like an owner; consistently proactively sees around corners

Benefits

• Health Insurance coverage
• 401k Plan
• Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach