Responsibilities

• Serve as primary strategic advisor for assigned client portfolio (5-8 accounts)
• Translate client business objectives into comprehensive growth strategies across social and complementary channels
• Understand client business models, challenges, competitive landscape, and market dynamics
• Proactively identify growth opportunities through strategic analysis
• Lead monthly strategy calls and quarterly business reviews focused on business outcomes
• Position yourself as a trusted business advisor and an indispensable growth partner
• Identify opportunities to expand services and deepen client relationships
• Design paid social strategies that integrate with the broader marketing funnel
• Think in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metrics
• Understand how social interacts with search, SEO, creative, and other channels
• Provide strategic recommendations on channel allocation, budget optimization, and creative direction
• Leverage competitive intelligence, platform trends, and market insights to inform strategy
• Be comfortable discussing and advising on channels beyond social when it serves client goals
• Transform performance data into actionable business recommendations
• Effectively delegate campaign builds, optimizations, reporting, and execution to GRT (this is critical)
• Provide clear strategic direction to offshore execution teams: define objectives, audiences, creative strategies, goals
• Review GRT work for strategic alignment and quality (not task completion)
• Build strong working relationships with GRT specialists across time zones
• Communicate feedback constructively and develop offshore team capabilities
• Trust the execution team to execute; focus your time on strategy