Drive paid social strategy and cross-brand optimization for beauty and wellness brands, across Meta and TikTok.

• Own full Meta and TikTok ad strategy and execution across a portfolio of beauty brands
• Campaign architecture, audience strategy, budget pacing, and performance optimization
• Creative strategy — briefing the team on what to make, why, and what to test next
• Creative performance analysis using Motion and platform-native tools
• Client-facing reporting, strategy calls, and growth recommendations
• Staying close to brand managers and Amazon Ads to coordinate cross-channel spend decisions
• TikTok Shop ad strategy where applicable

Requirements

• 4+ years managing paid social (Meta required, TikTok strongly preferred)
• Beauty, wellness, or consumer brand experience
• Strong creative instincts — you know how to brief, evaluate, and iterate on ad creative
• Experience managing spend across multiple brands or accounts simultaneously
• Comfortable with creative analytics tools (Motion or similar)
• Strong client communication skills
• You\'ve managed Meta accounts with real budgets — $50k/month or more — and you\'ve done it for beauty or consumer brands

Preferred

• Bonus: TikTok Shop experience, agency background, experience coordinating with Amazon or Google teams

Benefits

• A portfolio of established beauty brands with real budgets and real creative support
• An internal reporting platform (Navi) that gives you daily performance visibility across every brand
• A creative and design team to collaborate with — you strategize, they build
• Remote, full-time
• Competitive base salary + performance bonus