Paid Social Creative Specialist at Blue Wheel | USA

Blue Wheel

Paid Social Creative Specialist

USA (On-site)

$89K/yr - $109K/yr (Est.)Mid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creative testing roadmap and translate data into actionable direction for paid social campaigns.

Own and maintain the creative testing roadmap and translate performance data into creative direction.
Must-have: 3–5 years of experience in paid social, performance creative, or growth marketing.
Standout: Proactively analyze performance with platform data and cross-functional partners to uncover scalable insights.

Job Description

Responsibilities

Creative Performance insights and analysis
Creative testing roadmap and experimentation strategy
Creative direction (hooks, formats, messaging, concepts)
Campaign-level creative strategy aligned to funnel stages
Creative input into reporting and client narratives
Translate performance data into clear creative direction (hooks, angles, formats, concepts)
Define creative strategy for campaigns (promotions, seasonal moments, launches)
Align creative to funnel stages (prospecting, retargeting, retention)
Recommend asset mix (static, video, UGC, etc.) based on performance trends
Reduce reliance on Paid Social Strategists for creative decision-making

Requirements

3–5 years of experience in paid social, performance creative, or growth marketing
Strong understanding of performance creative and conversion-focused marketing
Experience analyzing creative performance and identifying actionable insights
Ability to translate data into clear creative direction
Strong copywriting and messaging skills
Experience working with cross-functional teams (media, creative, data)

Preferred

Experience with creative testing frameworks and experimentation
Familiarity with tools like Motion, Meta Ads Manager, TikTok Ads Manager
Experience in DTC or performance-driven environments

Blue Wheel

2.9 Glassdoor

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and beyond.

Founded in 2011

Birmingham, Michigan, USA

107 employees (38 in marketing)

www.bluewheelmedia.com

44% recommend to a friend

36% CEO approval