Responsibilities

• Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts.
• Own audience architecture, including ICP audiences using Clay, exclusion lists, and intent data for personalized ad experiences.
• Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation across AMER, EMEA, APAC.
• Conduct daily pacing, performance audits, and testing to optimize efficiency and scaling.
• Partner with creative teams to develop a testing roadmap and manage refresh cadences every 3-4 weeks.
• Ensure robust conversion tracking and UTM architecture for accurate measurement across CRM and marketing automation platforms.

Requirements

• 6+ years of experience in B2B performance marketing, managing multi-million dollar budgets across paid social.
• Advanced knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and B2B tools (HubSpot, Salesforce, ZoomInfo, Clay).
• Proven expertise in audience segmentation, scaling spend, and complex B2B full-funnel campaigns.
• Expertise in UTM architecture, conversion tracking installation, and data-driven optimization.
• Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.

Benefits

• work from anywhere
• flexible paid time off
• flexible working hours (we are async)
• 16 weeks paid parental leave
• mental health support services
• stock options
• learning budget
• home office budget & IT equipment
• budget for local in-person social events or co-working spaces
• How you'll plan your day (and life)