Paid Social Analyst

Chicago, IL (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end paid social campaigns across Meta, TikTok, and Pinterest to scale CB2’s ecommerce performance.

  • Own campaign setup, tracking, and audience parameters across platforms.
  • Must-have: 2+ years in Paid Social and strong Excel/data visualization skills.
  • Standout: Cross-functional collaboration with Creative, Ecomm, and CRM to optimize landing pages and 1P audiences.

Job Description

Responsibilities

  • Own the end-to-end setup of campaigns across Meta, TikTok, and Pinterest, ensuring flawless execution of naming conventions, tracking tags, and audience parameters
  • Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting efficiency KPIs
  • Manage the creative asset pipeline. You will pull granular performance data (hook rates, hold rates, CTR) to help the Manager brief the creative team on what’s actually converting
  • Partner with Martech and Feed partners to ensure product feeds are optimized for each platform and driving max impact
  • Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened," and ‘what are we going to do next’using Excel and platform insights
  • Execute A/B tests and lift studies (Conversion Lift, Brand Lift, Geo holdout) to validate the incrementality of our social spend
  • Partner closely with Creative, eComm and CRM teams to ensure creative landing pages and audiences (1P data) are optimal and aligned with the broader business

Requirements

  • 2+ years of experience in Paid Social (Agency or In-house)
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Retail or eCommerce experience, with a solid understanding of how Social feeds into a larger omnichannel sales funnel
  • Experience analyzing creative and audiences and running A/B tests
  • Proficiency in Excel and Data Visualization, using tools like Tableau and Looker
  • Experience with Catalog management and feed optimization to drive product discovery and personalized ad experiences

Preferred

  • Experience with Advantage+ and other automated solutions
  • Adobe Analytics or specialized social optimization tools is preferred
  • A testing-first mindset, with a passion for proving value through continuous optimization and structured experiments
CB2 logo

CB2

2.8 Glassdoor

At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000
Chicago, Illinois, USA
532 employees (185 in marketing)
24% recommend to a friend
21% CEO approval

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$562.9K
Traffic Source Mix
Search
31.6%
Direct
58.7%
Referral
5.9%
Social
2.8%
Paid
0.8%

Headcount Trend

Current headcount: ~531

Marketing Team

Marketing Team Size
61 (11% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
6

Recent News