Responsibilities

• Day-to-day execution and management of the channel, running close management and analysis of channel performance including impact on revenue, customership and creative
• Develop content plans that align with business priorities while balancing developing event/promo plans & test agenda that ladder back to business and financial objectives
• Work closely with Senior Analyst to manage and optimize Paid Social campaigns across Meta, TikTok, and emerging platforms
• Support budget projections and channel forecasting by applying current strategies and leveraging insights from historical findings
• Maintain vendor relationships for daily execution, testing and targeting within paid social channels
• Be the creative liaison for all paid social priorities ensuring flawless channel execution
• Stay close to industry/retail trends in partnership with vendors to deliver best in class examples of what’s new/different and propose optimizations to drive channel forward
• Collaborate effectively with cross-functional teams including brand, finance, analytics, organic/influencer teams, read and react to drive the business
• Use paid social to increase sales and drive the customer mix for the brand
• Other duties as assigned

Requirements

• 2-3 years of experience in Marketing, Advertising or related field
• Retail or agency experience highly desirable
• Ability to foster relationships with internal & external teams
• Innovative mentality with intellectual curiosity
• Proficient in Excel and PowerPoint with ability to clearly explain business outcomes to leaders
• Strong analytical skills, being able to derive insights and story from large data sets
• Bachelor's degree or equivalent experience

Preferred

• Understanding how media mix models work preferred
• Retail or agency experience desirable (not required)

Benefits

• Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
• - Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• - 401k with company match and Associate Stock Purchase with discount
• - No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• - Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• - Tuition reimbursement and scholarship opportunities for post-secondary education programs
• - 40% merchandise discount and gratis that encourages you to come back to your senses!
• Visit bbwbenefits.com for more details.