Responsibilities

• Own the end-to-end paid social strategy across platforms such as Meta, TikTok, Pinterest, LinkedIn, and emerging channels, aligning investment to business goals and growth targets
• Translate business objectives into full-funnel social strategies, spanning prospecting, retargeting, and retention
• Act as the primary strategic advisor to client stakeholders, delivering proactive, insight-driven recommendations
• Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling
• Identify and unlock incremental growth opportunities through audience expansion, creative iteration, and platform innovation
• Own performance against core KPIs (CPA, ROAS, revenue, LTV, CAC efficiency, incrementality)
• Develop and execute advanced optimization frameworks across audience targeting, bidding strategies, placements, and creative
• Leverage platform automation (e.g., Advantage+ Shopping Campaigns, TikTok Smart Performance Campaigns) while maintaining strategic oversight and control
• Build and maintain test-and-learn roadmaps, including creative testing, audience segmentation, and landing page optimization
• Monitor pacing, diagnose performance shifts, and quickly resolve inefficiencies or scaling constraints

Requirements

• 6–10+ years of experience in paid social / performance marketing
• Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)
• Deep expertise in platforms such as Meta Ads Manager and TikTok Ads Manager
• Strong understanding of creative strategy as a performance lever
• Advanced analytical skills with the ability to translate data into strategic direction
• Demonstrated ability to influence senior stakeholders and drive business outcomes

Preferred

• Experience scaling DTC/eCommerce or high-growth B2C brands
• Familiarity with attribution tools, CDPs, and advanced measurement solutions
• Experience with incrementality testing (lift studies, geo testing, etc.)

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.