Responsibilities

• Track, measure and report performance media campaigns across multiple advertising services
• Optimize performance media campaigns across multiple Advertising Services
• Support performance media team in developing strategies as well as the day to day management of accounts
• Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
• Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
• Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identification of opportunities for efficiencies in processes (i.e. Automation)
• Keyword research, keyword lists, and keyword bucketing development
• Manage all search related paid marketing opportunities.

Requirements

• Bachelor’s degree – preferably in marketing, communications or business administration
• 5-7 years of paid search and online marketing experience in an agency setting
• Experience managing and mentoring a team
• Expertise with Google Ads and Bing AdCenter
• Strong knowledge of and experience with analytics and testing tools
• Understanding of direct response and interactive marketing best practices
• Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
• Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office.
• Ability to work both independently and in a team environment
• Professional and personal integrity

Preferred

• Bonus points if you’re bilingual in Spanish and/or Portuguese.

Benefits

• medical insurance, dental insurance, and vision insurance
• a flexible spending account
• voluntary life and accident plans
• a 401(k) retirement plan with matching