Responsibilities

• Strategic consultation : Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.
• Digital contact strategies and program planning : Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels
• Media advisor : Work with clients to determine best search channel for client promotional and customer strategies. Advise on search budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.
• Platform experience : Can not only navigate around search platforms but also media platforms such as DSPs or Paid Social platforms.
• Prescriptive and thoughtful : Can audit paid and owned channels or campaigns to identity areas of growth and maturity.
• Customer and market insights : Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end-customer.
• Thought leadership and innovation : Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes and pursue innovations in digital marketing.
• Performance analysis : Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in search and marketing program performance and customer behavior, and identify key opportunities based on analysis.
• Business development : Support account growth and new business development.
• Client interface : Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.

Requirements

• 5-7 years of experience in a Paid/Media role, preferably with a marketing agency
• Certified in Google Ads and Analytics is a requirement
• Strong knowledge of and experience with best-in-class digital strategies, procedures, and industry trends.
• Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
• Experience working on projects in other digital channels – social, online media, affiliate, email, mobile etc.
• Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
• Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
• Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for a variety of audiences
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
• Ability to manage multiple high-priority projects in a fast-paced setting.

Preferred

• Advanced certifications with any of the aforementioned subject matter is preferred.