Responsibilities

• Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives
• Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
• Be responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
• Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
• Assist in paid channel testing and analyzing results to increase KPI’s
• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
• Be a problem solver; understand why KPI’s are performing where they are
• Stay current with industry trends, best practices and discusses potential impact with team
• Have a base knowledge of Automotive OEM guidelines & rules to implement within automotive accounts.
• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
• Provide support to Finance Department for billing and search engine invoicing

Requirements

• 4-year college degree or equivalent work experience required
• 3+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter)

Preferred

• Ability to think strategically and drive solid results to grow the business
• Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
• Strong data analytics and strategy background (Google Analytics required)
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
• High-level proficiency in Microsoft Office, particularly – Excel and PowerPoint
• Exceptional oral, written, presentation and communication skills
• Excellent interpersonal skills and an eagerness to work as a member of a team