Responsibilities

• Strategic Ownership: Act as the primary owner for paid search performance, strategy, and execution across your accounts. You are accountable for ROAS, CPA, and overall conversion growth across Google Ads, Microsoft Advertising, and emerging paid platforms.
• Full-Funnel Execution: Plan, launch, and optimize complex campaigns including Search, Shopping/Performance Max, YouTube, and Display.
• Client Interfacing: Serve as the paid media expert, confidently presenting strategy decks, sharing performance insights, and cultivating strong relationships with stakeholders.
• Performance & Innovation: Focus on advanced techniques like value-based bidding, offline conversion tracking, and creative testing frameworks to ensure accounts consistently hit aggressive targets.
• Reporting & Analysis: Compile granular data to generate regular performance reports. Provide deep-dive insights and actionable recommendations rather than just "reporting the numbers."
• Market Research: Stay ahead of Google Ads "Core" updates, privacy changes (tracking/attribution), and competitor landscape shifts.
• Collaboration: Work closely with the creative and SEO teams to develop cohesive multi-channel strategies and internal AI-assisted workflows.