Paid Search Strategist at AdMachines | Newburyport, MA

Paid Search Strategist

Newburyport, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive SEM strategy and client-facing paid search leadership for AdMachines, focusing on growth, ROAS, and cross-functional execution.

Lead SEM strategy and primary client-facing strategist for paid search accounts.
Must-have: 3+ years in SEM, paid search, or related field.
Standout: Experience guiding client relationships and cross-functional execution in a SaaS/AdTech context.

Lead SEM strategy across assigned client accounts from onboarding through ongoing growth and optimization
Serve as the primary client-facing strategist for paid search accounts
Manage client communication with professionalism, responsiveness, and confidence
Develop and guide paid search strategies aligned with client goals, lead quality targets, and return on ad spend objectives
Oversee campaign structure, keyword strategy, targeting, bidding, budget allocation, and optimization across paid search platforms
Monitor campaign performance and identify opportunities to improve conversion performance and overall account health
Analyze account data, attribution insights, and performance trends to make clear strategic recommendations
Present campaign insights, results, and next steps to clients in a clear and confident way
Coordinate internally with teams supporting setup, tracking, attribution, execution, and reporting
Build strong client relationships and proactively address questions, challenges, and growth opportunities

3+ years of experience in SEM, paid search, digital marketing, account strategy, agency services, SaaS, AdTech, or a related field
Strong understanding of Google Ads and paid search strategy
Experience managing client relationships and guiding account performance
Strong communication and presentation skills, especially in client-facing settings
Ability to turn campaign data into actionable insights and recommendations
Excellent organizational skills and ability to manage multiple priorities
Confidence in leading conversations, answering questions, and advising clients directly
Strong analytical skills and comfort interpreting campaign performance data
High level of professionalism, follow-through, and accountability
Comfortable working cross-functionally and helping drive execution internally

Experience in an agency or software company
Experience with lead generation, attribution, conversion tracking, or marketing technology
Experience with Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, or similar platforms
Experience building or improving internal strategy or account processes
Prior leadership experience or interest in growing into a senior strategist or team leadership role