Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Paid Search Sr Specialist
Calabasas, CA (On-site)
$80K/yr – $90K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid search and performance media with ROAS focus across Google and Bing, driving strategy, budgeting, and testing while partnering with analytics, CRM, and merchandising to tie in attribution and LTV insights.
- Campaign strategy and budget planning with cross-functional alignment.
- Data-driven optimization and testing roadmap using attribution, LTV, and audience insights.
- Close collaboration with analytics, CRM, and merchandising to unify paid and organic journeys.
Job Description
- Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.
- Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.
- Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.
- Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.
- Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.
- Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.
- Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.
- Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.
- Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.
- May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements.
AmaWaterways River Cruises
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Traffic Signals
Monthly Visitors
479.2K
Monthly Google Ads Budget
$130.2K
Traffic Source Mix
Search
37.8%
Direct
50.6%
Referral
8.7%
Social
1.1%
Paid
1.4%
Headcount Trend
Current headcount: ~696
Marketing Team
Marketing Team Size
33 (5% of company)
Median Career Experience
16.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Michal Maguire
Senior Vice President Marketing
At the company for 7 years 7 months
Leana Hardgrave
Director, Marketing Operations, Events, and Brand
At the company for 11 months
Tyler Crawford
Director of Performance Marketing
At the company for 1 year 3 months
Jacky Thompson 💥
Experiential Marketing Manager - Events & Activations
At the company for 8 months
