Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Paid Search, Sr. Manager
New York City, NY (On-site)
$95K/yr – $115K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid search across 7+ brands with a multi-million budget; build architecture, optimize Shopping, and drive ROAS while transitioning from agencies.
- Growth/Platform Ownership: Own all paid search campaigns across Google Ads and Microsoft Ads, build scalable architecture per brand, and manage multi-brand budgets.
- Shopping and Feed Optimization: Own Google Merchant Center, product feed, and Shopping performance across all brands.
- Optimization and Transitions: Develop bidding strategies, keyword roadmaps, negative keywords, write and test ad copy, and lead the shift from agency-managed accounts while staying ahead of platform changes.
Job Description
Own paid search across 7+ brands with a multi-million budget; build architecture, optimize Shopping, and drive ROAS while transitioning from agencies.
- Growth/Platform Ownership: Own all paid search campaigns across Google Ads and Microsoft Ads, build scalable architecture per brand, and manage multi-brand budgets.
- Shopping and Feed Optimization: Own Google Merchant Center, product feed, and Shopping performance across all brands.
- Optimization and Transitions: Develop bidding strategies, keyword roadmaps, negative keywords, write and test ad copy, and lead the shift from agency-managed accounts while staying ahead of platform changes.
Vida Shoes International
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.
Traffic Signals
Monthly Visitors
2.7K
Traffic Source Mix
Search
11.6%
Direct
25.1%
Referral
52.5%
Social
9.4%
Paid
1.2%
Headcount Trend
Current headcount: ~186
Marketing Team
Marketing Team Size
29 (16% of company)
Marketing Roles Posted (Last 30 Days)
4
