Responsibilities

• Manage high volume paid search and YouTube campaigns for multiple clients.
• Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks.
• Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
• Collaborate with the Media team to integrate paid search into overarching media recommendations.
• Execute campaign launches: keyword and copy creation, analytics and tracking implementation.
• Daily campaign management: Monitoring campaign performance against client goals, including but not limited to search terms reports, negative keyword lists, keyword quality score audits (landing page experience, ad copy relevancy, estimated CTR).
• Budget management: manage pacing, daily budgets, as well as overall platform allocations.
• Bid management: Implement bid strategies and optimization efforts at the campaign, ad group and keyword levels.
• Identify and recommend opportunities in related channels outside of search (YouTube, Gmail, GDN, etc.).
• Manage platform tools to effectively achieve the highest ROAS/ROI across the major search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for wider Google advertising where appropriate.

Requirements

• Experience with managing CPA and CPC campaigns.
• Knowledge of Google Ads and YouTube.
• Client-facing presence and communication skills.
• Maintaining strong internal and external relationships, ensuring the SEM campaigns meet client goals.
• Proficiency with gaining actionable insights from analytic tools.
• Knowledge of tagging is helpful but not required.
• Experience working on large-scale national accounts is a plus but not required.
• Experience working with the media buying software - Advantage, is a plus.
• Experience collaborating between channels (Social, Display, SEO, etc.)
• Google Ads Certifications required.

Preferred

• Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment verticals