Responsibilities

• Manage and optimize significant media budgets across multiple social media channels and campaign types.
• Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership.
• Make data-driven recommendations for budget shifts and reallocations to maximize ROI.
• Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.
• Design and execute comprehensive campaigns that address all stages of the purchase journey—awareness, consideration, purchase, and post-purchase retention—while optimizing each campaign to meet desired KPIs.
• Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.
• Perform in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness.
• Conduct thorough analysis of historical performance data to determine optimal budget allocation across the funnel, ensuring that resources are directed where they will have the greatest impact.
• Utilize attribution modeling to assess the impact of various marketing activities on final conversions, adjusting budget allocations based on insights gained from multi-channel interactions.
• Regularly review campaign performance and adjust budget allocations based on changing business objectives and overall campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital advertising or performance marketing, with a proven track record of managing large media budgets.
• Strong analytical skills with experience in data-driven decision-making and budget optimization.
• In-depth understanding of full-funnel marketing strategies and tactics.
• Expertise in managing campaigns on Google Ads, Microsoft Ads and programmatic advertising channels.
• Experience with CRM platforms.
• Strong communication skills for presenting complex data and strategies to senior management.

Preferred

• Global industrial manufacturing experience and knowledge.