Paid Search Specialist - Automotive Industry

Lone Tree, CO (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid search operations for an automotive-focused digital agency, owning budgets, KPI tracking, and cross-platform campaign management.

  • Must-have: Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center
  • Strong independent work ethic and data-driven problem solving
  • Experience with analytics and reporting tools such as GA4 and project platforms

Job Description

Responsibilities

  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs
  • Auditing website inventory levels
  • Monitoring purchased media to ensure that the advertisements appear as planned
  • Assist with ad copy as needed
  • Assist in writing out SOPs for aspects of search
  • Proof Checking Setups / QA
  • Campaign Management - Oversee accounts on Google and Microsoft Ads.
  • Keyword Research - Be involved in audience / location targeting
  • Bid Management - Monitor budget and adjust bids as applicable

Requirements

  • Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills.
  • Knowledge of Paid Media is required
  • Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential.
  • General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual)
  • Proficiency in Google Workspace and Drive
  • Strong independent work ethic
  • Demonstrated problem-solving capabilities
  • Professional and respectful demeanor in dealing with internal and external business partners
  • Effective time management in a professional setting
  • Collaborate effectively in a team environment and must be an organized and flexible team player

Benefits

  • Unlimited Vacation – We manage 100% by objective.
  • 401K with matching.
  • Paid Professional Development.
  • Bronze Level Healthcare, Dental, and Vision Included
Dealer Alchemist logo

Dealer Alchemist

We create sustainable, well-balanced, and high-performing digital marketing platforms – built within client-owned properties – for today’s shopper; at a price sustainable for dealers of all volume levels. Through discipline in our 3-phase approach, data analysis, and technological alchemy, we aim to create the perfect formula yielding the highest possible engagement and acquisition.

Founded in 2015
Lone Tree, Colorado, USA
80 employees (15 in marketing)

Traffic Signals

Monthly Visitors
8.6K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
23.9%
Direct
57.4%
Referral
8.7%
Social
8.2%
Paid
1.6%

Headcount Trend

Current headcount: ~80

Marketing Team

Marketing Team Size
15 (19% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3M
Last Raise
Debt Financing, 12 months ago