Paid Search & Paid Social Manager/Digital Analyst - Specializing in Executing and Optimizing Online Ecomm Advertising Channels

Arvada, CO (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid search and paid social campaigns for Pins and Aces, aligning with brand and ROI goals.

  • Own end-to-end paid media campaigns from planning to optimization and reporting.
  • Must-have: Hands-on Google Ads, Bing Ads, and paid social (Facebook/Instagram/TikTok) experience.
  • Standout: Data-driven optimization mindset with ROI focus and cross-functional collaboration.

Job Description

Drive paid search and paid social campaigns for Pins and Aces, aligning with brand and ROI goals.

  • Managing and optimizing paid search and paid social campaigns to drive performance and meet commercial objectives.
  • Owning your campaigns end-to-end—from strategic planning and execution to analysis and optimization to ensure alignment with brand and business goals.
  • Analyzing and reporting on campaign data, adjusting strategies to achieve KPIs.
  • Staying up-to-date with the latest trends in paid media, performance marketing, and the broader e-commerce landscape to continuously improve campaign effectiveness.
  • Developing and presenting insightful reports on campaign performance and recommending strategies for optimization.
  • Collaborating with marketing and creative teams to ensure campaigns are aligned with brand guidelines and messaging.

Responsibilities

  • On-site in Arvada, Colorado; daily in-person work required
  • Strong proficiency in data analysis tools, with experience using Google Analytics, SEMrush, and Tableau
  • Expertise in managing paid search campaigns on Google Ads, Bing Ads, and paid social platforms like Facebook, Instagram, and TikTok
  • Experience with A/B testing, conversion rate optimization, and driving results through data-driven decision-making
  • Solid understanding of performance marketing metrics and KPIs, with a focus on ROI and campaign performance
  • Exceptional attention to detail and the ability to work in a fast-paced, deadline-driven environment
  • Strong communication skills to clearly report data insights to stakeholders and collaborate with cross-functional teams

Requirements

  • On-site in Arvada, Colorado; daily in-person work required
  • Strong proficiency in data analysis tools, with experience using Google Analytics, SEMrush, and Tableau
  • Expertise in managing paid search campaigns on Google Ads, Bing Ads, and paid social platforms like Facebook, Instagram, and TikTok
  • Experience with A/B testing, conversion rate optimization, and driving results through data-driven decision-making
  • Solid understanding of performance marketing metrics and KPIs, with a focus on ROI and campaign performance
  • Exceptional attention to detail and the ability to work in a fast-paced, deadline-driven environment
  • Strong communication skills to clearly report data insights to stakeholders and collaborate with cross-functional teams

Preferred

  • Experience with performance marketing, paid social platforms, and e-commerce analytics is a plus, but a strong desire to learn and grow in this area is essential.
Pins & Aces logo

Pins & Aces

Pins & Aces is an American company based in Arvada, Colorado that specializes in golf apparel, headcovers, and accessories. Golf products today are stale, boring and expensive. As avid golfers ourselves, we grew tired of bad designs and poor quality and figured there had to be a better way. With over 10 years of garment manufacturing experience, and a robust supply chain, we’d founded a rapidly growing brand garnering respect from tour players and amateurs alike. Join us as we make golf fun.

Founded in 2018
Arvada, Colorado, USA
19 employees (7 in marketing)

Traffic Signals

Monthly Visitors
172.4K
Traffic Source Mix
Search
39.1%
Direct
51.4%
Referral
4%
Social
4%
Paid
1.4%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
6 (32% of company)