Paid Search Manager

USA (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic growth for a portfolio of 5-8 client accounts by turning objectives into multi-channel growth plans.

  • Own and guide strategic recommendations, channel allocation, and offshore execution
  • Must-have: 2-5 years in paid search with demonstrated strategic thinking
  • Standout: Track record of driving client growth with cross-channel insight

Job Description

Responsibilities

  • Serve as primary strategic advisor for assigned client portfolio (5-8 accounts)
  • Translate client business objectives into comprehensive growth strategies across search and complementary channels
  • Understand client business models, challenges, competitive landscape, and market dynamics
  • Proactively identify growth opportunities through strategic analysis
  • Lead monthly strategy calls and quarterly business reviews focused on business outcomes
  • Position yourself as a trusted business advisor and an indispensable growth partner
  • Identify opportunities to expand services and deepen client relationships
  • Design paid search strategies that integrate with the broader marketing funnel
  • Think in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metrics
  • Understand how search interacts with social, SEO, creative, and other channels

Requirements

  • 2-5 years in paid search with demonstrated strategic thinking ability
  • Experience managing accounts in Google Ads and Microsoft Ads
  • Proven track record of driving client growth through strategic recommendations
  • Experience managing client relationships at a strategic level
  • Demonstrated ability to delegate work and manage through others (offshore experience strongly preferred)
  • Comfortable working across multiple channels and understanding full-funnel marketing
  • Proficiency required: AdPulse, Prism, Monday.com, Team AI (training provided)
  • Understanding of paid search platforms (Google Ads, Microsoft Ads) at a strategic level
  • Strong analytical skills with the ability to interpret complex data and generate insights
  • Experience with AI tools and willingness to adopt new technologies

Preferred

  • Offshore experience strongly preferred
Black Propeller logo

Black Propeller

Black Propeller is a leading Google Partner agency offering PPC Management and Conversion Rate Optimization (CRO) services.

Founded in 2012
Abingdon, Maryland, USA
28 employees (14 in marketing)

Traffic Signals

Monthly Visitors
4K
Monthly Google Ads Budget
$251.2K
Traffic Source Mix
Search
35.7%
Direct
47.9%
Referral
7%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
10 (36% of company)