Paid Search Manager at Backcountry | Cottonwood Heights, UT

Backcountry

Paid Search Manager

Cottonwood Heights, UT (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search performance for a top outdoor brand by owning Google and Microsoft Ads, optimizing budgets, and leading testing to hit ROAS/CAC/LTV targets.

Own and optimize high-spend search programs with strategy, bidding, and audience structures to maximize incremental growth.
Must-have: 4+ years in performance marketing with deep Google Ads/ Microsoft Ads expertise and a track record scaling high-budget campaigns.
Standout: AI-driven automation and testing roadmaps that translate data into strategic, measurable improvements.

Job Description

Responsibilities

Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping)
Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts
Manage and optimize monthly budgets, identifying opportunities to reallocate spend
Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality
Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions
Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently
Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact

Requirements

4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC
Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models
Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency
Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools
Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks
Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders

Preferred

Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs)
Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency
Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals
Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required)

Benefits

Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators
AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry
Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands
Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies

Backcountry

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, and Costa Rica.Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist and Motosport) as well as two flash sales sites (Steep & Cheap and Whiskey Militia).At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe, to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy.Check out our job listings: http://www.backcountrycorp.com/#work

Founded in 1996

Park City, Utah, USA

856 employees (128 in marketing)

www.backcountrycorp.com